BRANDING & LOGO
HIGHTIDE MEDIA
Creative / Branding & Logo Design
'23
HURDLE:
As a newly launched media company, Hightide needed a strong visual identity to introduce themselves to the industry with clarity and confidence. The challenge was to create a logo that felt modern and polished - something that could hold its own across production decks, client meetings, and social platforms from day one.
APPROACH:
I collaborated closely with the Hightide team to understand their creative values and long-term goals, ultimately landing on a mark that balances clean professionalism with a subtle sense of movement. The bold type and sharp structure were designed to evoke trust, flexibility, and a forward-looking mindset - perfect for a company rooted in storytelling and production.
CREATIVE:
The final deliverable was a full logo system, including horizontal and stacked lockups, brand color treatments, and usage guidance. The identity gave Hightide a confident first impression, helping them launch with a visual foundation that feels as intentional and refined as the work they aim to produce.