DIGITAL AD
IQVIA
Creative / Digital Ad
'23
HURDLE:
IQVIA needed a fresh way to communicate its commitment to diversifying clinical trials - without relying on traditional footage or talking heads. The core challenge was to maintain viewer engagement using only abstract visual elements. The message was important, but the medium needed to reflect modernity and restraint, in line with IQVIA’s brand.
APPROACH:
We stripped things down to their most essential visual form: the circle. This simple shape became our central character - guiding the viewer through a clean, intentional narrative space. Through motion, pacing, and subtle shifts in tone, the circle became both narrator and metaphor, reflecting IQVIA’s role in evolving the clinical trial landscape. The design language was minimal yet expressive, letting the story breathe.
CREATIVE:
The final piece was a sleek, abstract animated video designed for use across IQVIA’s digital platforms and internal events. Built entirely from motion and shape, the video created a meditative but engaging experience that elevated the core message of progress and inclusion. It’s a quiet journey - but one that leaves a lasting impression.