SOCIAL MEDIA
COLLECTIBLES.COM
Creative / Social Media Marketing
'25
HURDLE:
Collectibles.com needed social ads that speak to their dual identity: a cutting‑edge Web3 collectibles platform and a passionate community for collectors of all stripes. The challenge was to craft visuals that felt authentic, engaging, and credible - inviting both veteran collectors and newcomers into the world without feeling overly promotional or generic.
APPROACH:
We created a mix of static and motion social ads rooted in Collectibles.com’s vibrant brand voice and imagery. Static graphics showcased high‑impact visuals of rare items and bold taglines, while animated posts added subtle motion, card “rip” reveals, and UI transitions inspired by the platform’s scanning and collection features. Every asset emphasized clarity, community, and the thrill of discovery, driving curiosity and clicks in the feed.
CREATIVE:
The final deliverables included a curated suite of social ads - both static hero graphics and short-form motion pieces - designed for Instagram, Facebook, and other digital channels. These ads were optimized for performance, leveraging clear calls to action and platform‑specific sizing and pacing. The campaign saw strong click-through rates (well above benchmark), high engagement, and helped drive traffic directly to app downloads and profile sign-ups - turning visual storytelling into measurable growth.